Being a marketer requires you to have many skills and proficiencies. In this guide, we will provide you with 20 of the best marketing skills to include on a resume. Plus, we will cover formatting and how to improve your marketing skills!
Skills on a resume provide you with a good opportunity to describe what you are good at.
The key when including skills is to ensure they are relevant to the job.
Thus, when you are applying for a marketing job, you should include marketing skills!
Anytime you are crafting a skills section on a resume, it is important to tailor those skills for the job.
You want the skills you are including to be meaningful and impactful for the employer.
When choosing your marketing skills, you must divide them into two categories:
Including both hard and soft skills on your resume is important.
Employers want to know that you are not only talented but also capable of effective teamwork.
With this in mind, we will now provide you with 20 of the best skills for marketing:
Here are 10 of the best soft skills to include on a marketing resume:
Here is a list of 10 hard skills commonly sought after in the marketing industry:
Looking for more ideas on the best skills to include on a resume? Check out our guide on 100+ Key Skills for a Resume in 2024 (with Examples for Any Job).
It is important to indicate your level of proficiency on a resume.
There are 3 main levels used to describe a skill:
Generally, you should try to include only the skills your feel fall into the first two levels.
Are you creating a resume with little to no experience?
Take a look at our guide on How to Write a Resume with No Work Experience in 2024 (with Examples)!
There are two main ways to list your skills on your resume:
Ideally, you should mention skills both in your work experience section and in a skills section.
By using both methods, you can provide a greater amount of detail.
No matter where you list your skills, it is important to make them as relevant as possible.
You wouldn’t apply to a software development job and list cleaning houses as one of your skills.
The key is to tie your skills back to the job at hand whenever possible.
Here are 2 examples of how to format skills on your resume:
Incorrect:
Work Experience
Social Media Marketer, Best Buy
June 2020 – June 2021
Skills: Communication, Social Media Management, Video Production
Why It’s Wrong: When listing your skills in your work experience section, provide detail.
Use your skills as extra information in your descriptions rather than cramming them all into one bullet point.
Correct:
Work Experience
Social Media Marketer, Best BuyJune 2020 – June 2021
· Lead weekly social media strategy meetings with the entire marketing department
· Managed all social media platforms including Instagram, Facebook, Twitter, and LinkedIn. Created daily content for each platform.
· Produced video and audio content to be featured in marketing campaigns and advertisements.
In this corrected example, the skills have been either used or implied within the descriptions.
This gives the skills more weight because it provides employers with quantifiable evidence.
Incorrect:
Skills
· Communication: I am a fantastic listener and am highly capable of effective communication.
· Teamwork: I work well within a team and enjoy collaboration.
· Creativity: I embrace innovation and am constantly brainstorming new ideas.
· Storytelling: I am a talented storyteller and always use compelling language.
· Negotiation: I can negotiate quickly and thoroughly.
Why It’s Wrong: In this example, the applicant only includes soft skills.
Additionally, a dedicated skills section should be as concise as possible.
You do not need to include descriptions for each skill.
If you find a skill is too vague without a description, switch it out for a more direct one.
Correct:
Skills
· Creativity
· Storytelling
· Negotiation
· UX Design
· Email Campaign
· Search Engine Optimization
Having difficulty figuring out the best way to structure your resume? Read our guide on How to Organize Your Resume with Resume Layout Examples in 2024.
If you find that you do not have many relevant marketing skills, do not fret!
There are many ways to improve and increase your skills.
These include:
When applying to marketing jobs, be sure to skim the job description for keywords!
This will help you to identify what specific skills the employer is looking for.
There are many different marketing skills you can include on a resume.
The key is to showcase your best abilities to employers!
Here are 5 key takeaways for listing marketing skills on a resume:
If you need more help creating your resume, you’re in luck! Easy Resume offers an extensive collection of free guides and career advice.
Ed is a co-founder of Easy Resume. His background in scaling teams at tech startups over the last decade has given him extensive experience and knowledge around how to hire top talent and build successful teams. He enjoys mentoring, coaching, and helping others reach their career goals. When he's not writing about career-related advice, he's playing with his dog, Lilo, or going on long hikes in upstate New York.
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